{"id":10500,"date":"2025-03-27T08:00:00","date_gmt":"2025-03-27T13:00:00","guid":{"rendered":"https:\/\/provimarcas.com\/?p=10500"},"modified":"2025-04-07T22:38:45","modified_gmt":"2025-04-08T03:38:45","slug":"reprogramming-ip-story-builds-a-blockchain-for-the-ai-era","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/reprogramming-ip-story-builds-a-blockchain-for-the-ai-era\/","title":{"rendered":"REPROGRAMMING IP: STORY BUILDS A BLOCKCHAIN FOR THE AI ERA"},"content":{"rendered":"<p>The internet made content abundant. But it never learned how to remember who made what.<\/p>\n\n\n\n<p>Built for distribution, not attribution, today\u2019s digital infrastructure fails to recognize authorship\u2014let alone enforce it. That failure is now compounding. With AI models scraping everything from novels to music samples, intellectual property has become an open secret: valuable, vulnerable, and increasingly invisible.<\/p>\n\n\n\n<p>Story wants to change that. Not by issuing takedown notices or clamping down on remix culture\u2014but by reprogramming IP itself. The team behind the project, now backed by $140 million in funding and reportedly\u00a0<a href=\"https:\/\/cointelegraph.com\/news\/pip-labs-secures-80-m-story-protocol-valuation-hits-2-25-b\" target=\"_blank\" rel=\"noreferrer noopener\">valued<\/a>\u00a0at up to $2.25 billion\u2014though that figure hasn\u2019t been officially confirmed by PIP Labs\u2014has built a blockchain-native product that transforms IP into an on-chain asset class\u2014programmable, enforceable, and built for scale in the AI era.<\/p>\n\n\n\n<p>Information taken from The Forbes. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/digital-assets\/2025\/03\/25\/reprogramming-ip-story-builds-a-blockchain-for-the-ai-era\/\">https:\/\/www.forbes.com\/sites\/digital-assets\/2025\/03\/25\/reprogramming-ip-story-builds-a-blockchain-for-the-ai-era\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The internet made content abundant. But it never learned how to remember who made what. Built for distribution, not attribution, today\u2019s digital [&hellip;]<\/p>","protected":false},"author":3,"featured_media":10501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REPROGRAMMING IP: STORY BUILDS A BLOCKCHAIN FOR THE AI ERA - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/reprogramming-ip-story-builds-a-blockchain-for-the-ai-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REPROGRAMMING IP: STORY BUILDS A BLOCKCHAIN FOR THE AI ERA - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"The internet made content abundant. 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