{"id":10507,"date":"2025-04-01T08:00:00","date_gmt":"2025-04-01T13:00:00","guid":{"rendered":"https:\/\/provimarcas.com\/?p=10507"},"modified":"2025-04-07T22:46:01","modified_gmt":"2025-04-08T03:46:01","slug":"alky-paso-la-registradora-y-logro-vencer-la-oposicion-de-alkosto-en-la-superindustria","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/alky-paso-la-registradora-y-logro-vencer-la-oposicion-de-alkosto-en-la-superindustria\/","title":{"rendered":"ALKY PAS\u00d3 LA \u2018REGISTRADORA\u2019 Y LOGR\u00d3 VENCER LA OPOSICI\u00d3N DE ALKOSTO EN LA SUPERINDUSTRIA."},"content":{"rendered":"<p><em>La empresa paisa Colombiana de Comercio S.A., Corbeta S.A.,&nbsp;<strong>prendi\u00f3 las alarmas para defender a Alkosto, pues Alky quer\u00eda ser registrada.<\/strong>&nbsp;Sin embargo, al almac\u00e9n del \u201chiperahorro\u201d no le alcanz\u00f3 para detenerlos.<\/em><em><\/em><\/p>\n\n\n\n<p><em>La Superintendencia de Industria y Comercio, SIC,&nbsp;<u>concedi\u00f3 el registro de la marca mixta Alky a la sociedad Alky S.A.S., dedicada a productos de la clase 25 (vestuario), tras declarar infundada la oposici\u00f3n presentada por Alkosto S.A.<\/u><\/em><em><\/em><\/p>\n\n\n\n<p><strong><em>La oposici\u00f3n se bas\u00f3 en el art\u00edculo 136 literal a) de la Decisi\u00f3n 486 de la Comunidad Andina, que proh\u00edbe registrar marcas que puedan generar confusi\u00f3n con otras ya existentes<\/em><\/strong><em>. La empresa opositora argument\u00f3 que Alky compart\u00eda similitudes conceptuales, fon\u00e9ticas y ortogr\u00e1ficas con sus marcas Alkosto y Alkomprar, utilizadas en sectores como retail y moda, lo que podr\u00eda inducir a error a los consumidores sobre el origen empresarial de los productos.<\/em><em><\/em><\/p>\n\n\n\n<p><em>En su an\u00e1lisis, la SIC reconoci\u00f3 que&nbsp;<strong>las marcas de la opositora forman una \u201cfamilia de marcas\u201d protegida, dado el uso reiterado del elemento \u2018Alk\u2019 en sus registros.<\/strong><\/em><strong><em><\/em><\/strong><\/p>\n\n\n\n<p><em>Sin embargo, determin\u00f3 que,\u00a0<strong>al comparar los signos en su conjunto, las diferencias gr\u00e1ficas, fon\u00e9ticas y ortogr\u00e1ficas, como la terminaci\u00f3n \u201cky\u201d en \u201cAlky\u201d frente a \u201ckosto\u201d o \u201ckomprar\u201d, eran suficientes para evitar confusi\u00f3n.<\/strong>\u00a0La resoluci\u00f3n destac\u00f3 que el dise\u00f1o gr\u00e1fico distintivo de Alky y su pronunciaci\u00f3n difer\u00edan notablemente de las marcas opositoras.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos legales<\/p>\n\n\n\n<p>.<a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/alky-paso-la-registradora-y-logro-vencer-la-oposicion-de-alkosto-en-la-superindustria-4097789\">https:\/\/www.asuntoslegales.com.co\/pleitos\/alky-paso-la-registradora-y-logro-vencer-la-oposicion-de-alkosto-en-la-superindustria-4097789<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La empresa paisa Colombiana de Comercio S.A., Corbeta S.A.,&nbsp;prendi\u00f3 las alarmas para defender a Alkosto, pues Alky quer\u00eda ser registrada.&nbsp;Sin embargo, al [&hellip;]<\/p>","protected":false},"author":3,"featured_media":10508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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