{"id":10744,"date":"2025-05-08T06:30:00","date_gmt":"2025-05-08T11:30:00","guid":{"rendered":"https:\/\/provimarcas.com\/?p=10744"},"modified":"2025-05-07T12:35:22","modified_gmt":"2025-05-07T17:35:22","slug":"la-superintendencia-de-industria-y-comercio-nego-el-registro-de-la-marca-instatraining","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/la-superintendencia-de-industria-y-comercio-nego-el-registro-de-la-marca-instatraining\/","title":{"rendered":"LA SUPERINTENDENCIA DE INDUSTRIA Y COMERCIO NEG\u00d3 EL REGISTRO DE LA MARCA INSTATRAINING"},"content":{"rendered":"<p><strong><em>Valor Percibido S.A.S. se\u00f1al\u00f3 que la marca \u201cInsta\u201d coexiste con m\u00faltiples registros marcarios en el pa\u00eds por lo que no puede coexistir en el mercado<\/em><\/strong><\/p>\n\n\n\n<p>La sociedad Valor Percibido S.A.S, solicit\u00f3 el registro de la marca Instatraining para distinguir productos y servicios comprendidos en la Clasificaci\u00f3n Internacional de Niza en la clase 9 que se enfoca en programas inform\u00e1ticos y software; y clase 42 que se centra en los servicios cient\u00edficos y tecnol\u00f3gicos de ante la Superintendencia de Industria y Comercio, SIC.<\/p>\n\n\n\n<p>Por su parte, Instagram, LLC, present\u00f3 oposici\u00f3n frente a ambas clases, con fundamentos en las causales de e irregistrabilidad establecidas en los literales a) y h) del art\u00edculo 136 de la Decisi\u00f3n 486 de la Comunidad Andina.<\/p>\n\n\n\n<p>Esta \u00faltima argument\u00f3 que la marca solicitada es similar a sus marcas Insta e Instagram, lo que podr\u00eda generar confusiones. La empresa a\u00f1adi\u00f3 que las similitudes se presentan en cuanto a similitud ortogr\u00e1fica, fon\u00e9tica y visual.<\/p>\n\n\n\n<p>La SIC mencion\u00f3 que ambas marcas se encuentran presentes en el mismo mercado por lo que sus productos y servicios van dirigidos al mismo tipo de consumidor.<\/p>\n\n\n\n<p>Ante estas razones, y al estudiar los diferentes argumentos que presentaron ambas marcas, la Superintendencia de Industria y Comercio dictamin\u00f3 que ambas marcas tienen un parecido sustancial por lo que el registro de Instatraining s\u00ed podr\u00eda generar confusi\u00f3n en los consumidores. Por lo tanto, la SIC fall\u00f3 a favor de la oposici\u00f3n presentada por Instagram, LLC, y neg\u00f3 el registro de la marca que fue presentada por Valor Percibido S.A.S.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/la-superintendencia-de-industria-y-comercio-nego-el-registro-de-la-marca-instatraining-4126632\">https:\/\/www.asuntoslegales.com.co\/pleitos\/la-superintendencia-de-industria-y-comercio-nego-el-registro-de-la-marca-instatraining-4126632<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Valor Percibido S.A.S. se\u00f1al\u00f3 que la marca \u201cInsta\u201d coexiste con m\u00faltiples registros marcarios en el pa\u00eds por lo que no puede coexistir [&hellip;]<\/p>","protected":false},"author":3,"featured_media":10745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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