{"id":11067,"date":"2025-05-15T08:24:18","date_gmt":"2025-05-15T13:24:18","guid":{"rendered":"https:\/\/provimarcas.com\/?p=11067"},"modified":"2025-05-15T08:30:05","modified_gmt":"2025-05-15T13:30:05","slug":"alo-yoga-abrira-tienda-en-colombia-sin-tener-un-registro-vigente-en-la-superindustria","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/alo-yoga-abrira-tienda-en-colombia-sin-tener-un-registro-vigente-en-la-superindustria\/","title":{"rendered":"ALO YOGA ABRIR\u00c1 TIENDA EN COLOMBIA SIN TENER UN REGISTRO VIGENTE EN LA SUPERINDUSTRIA"},"content":{"rendered":"<p><em>\u201c<\/em><em>\u201cEn juego largo siempre hay revancha\u201d, parece que es el dicho popular que est\u00e1 adoptando Alo Yoga, pues la marca tiene m\u00e1s de 10 registros ante la SIC, muchos fueron rechazados y se encuentran en apelaci\u00f3n.<\/em><\/p>\n\n\n\n<p><em>Aunque la empresa minorista estadounidense no ha podido registrarse en la SIC abrir\u00e1 el pr\u00f3ximo jueves su primera sede en Colombia, espec\u00edficamente en el Centro Comercial Andino.<\/em><\/p>\n\n\n\n<p><em>Alo Yoga, se intent\u00f3 registrar en la SIC catalog\u00e1ndose en las clases 18, 25, 27 y 35 de la Clasificaci\u00f3n Niza.<\/em><\/p>\n\n\n\n<p><em>Ante la oposici\u00f3n, la empresa norteamericana se defendi\u00f3 diciendo que, a diferencia del signo registrado, Alo Yoga pretend\u00eda comercializar productos deportivos dentro de sus tiendas y almacenes, por lo que, a nivel competitivo, las marcas no eran confundibles.<\/em><\/p>\n\n\n\n<p><em>Aun as\u00ed, la direcci\u00f3n de la SIC determin\u00f3 que el signo no pod\u00eda ser registrado debido a que , adem\u00e1s de que su expresi\u00f3n nominal era id\u00e9ntica a la del signo registrado, las clases dentro de las cuales Alo Yoga catalog\u00f3 la solicitud, no coincid\u00edan con los productos a comercializar.<\/em><\/p>\n\n\n\n<p><em>Sin embargo, hoy ya hay dos registros de Alo LLC: Alo Moves, su plataforma de entrenamientos y otro de su modelo de zapatos Alo X01.<\/em><\/p>\n\n\n\n<p><em><u>Lo anterior significa que la marca podr\u00eda enfrentarse a un pleito parecido al de Crocs y Evacol, pues si tampoco registra sus modelos de ropa y prendas,<\/u>\u00a0podr\u00eda llegar otra empresa y apropi\u00e1ndose de ella.<br>Actualmente, hay un registro adicional a mitad de tr\u00e1mite al que le quedan<strong>\u00a015 d\u00edas para que las marcas opositoras compadezcan ante la Superintendencia de Industria y Comercio. El resto de las solicitudes est\u00e1n en proceso de apelaci\u00f3n.<\/strong>\u201d<\/em><\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/alo-yoga-abrira-tienda-en-colombia-sin-tener-un-registro-vigente-en-la-superindustria-4129674\">https:\/\/www.asuntoslegales.com.co\/pleitos\/alo-yoga-abrira-tienda-en-colombia-sin-tener-un-registro-vigente-en-la-superindustria-4129674<\/a><\/p>\n\n\n\n<p>#yoga #marcas  #SIC #registrodemarcas #apelaci\u00f3n<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201c\u201cEn juego largo siempre hay revancha\u201d, parece que es el dicho popular que est\u00e1 adoptando Alo Yoga, pues la marca tiene m\u00e1s [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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