{"id":11252,"date":"2025-05-22T16:29:07","date_gmt":"2025-05-22T21:29:07","guid":{"rendered":"https:\/\/provimarcas.com\/?p=11252"},"modified":"2025-05-22T16:29:07","modified_gmt":"2025-05-22T21:29:07","slug":"temu-partners-with-international-anticounterfeiting-coalition-to-strengthen-ip-enforcement","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/temu-partners-with-international-anticounterfeiting-coalition-to-strengthen-ip-enforcement\/","title":{"rendered":"TEMU PARTNERS WITH INTERNATIONAL ANTICOUNTERFEITING COALITION TO STRENGTHEN IP ENFORCEMENT"},"content":{"rendered":"<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); text-align: justify; white-space-collapse: collapse;\">TEMU, the global online marketplace, has signed a Memorandum of Understanding, MoU, with the International AntiCounterfeiting Coalition, IACC, to deepen collaboration on intellectual property protection and expand efforts to combat online counterfeiting.<\/span><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 8pt; line-height: 16.8667px; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; white-space-collapse: collapse; text-align: justify;\"><span lang=\"EN-US\" style=\"font-size: 12pt; line-height: 18.4px; font-family: Arial, sans-serif;\">\u00a0The MoU was signed during the IACC\u2019s 2025 Annual Conference in San Diego last week. As part of the collaboration, Temu has joined the IACC\u2019s newly launched Marketplace Advisory Council, MAC, as an inaugural member. The MAC is a cross-industry forum that includes leading online marketplaces, payment providers, and global brands, aimed at setting a new standard for cooperation in the fight against counterfeit goods.\u00a0\u201cWe\u2019re pleased to welcome Temu as an inaugural member of the Marketplace Advisory Council and as a key partner in our shared fight against counterfeiting,\u201d said Bob Barchiesi, President, International Anti-Counterfeiting Coalition.\u00a0\u201cThis MoU reflects a meaningful step forward in our collaboration, grounded in transparency, accountability, and a joint commitment to consumer protection. The IACC created the MAC to bring stakeholders together in a way that drives real, sustained impact\u2014and Temu\u2019s participation helps strengthen that vision.\u201d\u00a0The MAC offers a collaborative platform where e-commerce platforms, payment companies, and brand owners can work together, share insights, and forge stronger partnerships to address one of the digital economy\u2019s most persistent challenges: the proliferation of counterfeit goods online.\u00a0\u201cJoining this coalition underscores Temu\u2019s commitment to building a trustworthy online marketplace,\u201d said a Temu spokesperson. \u201cWe look forward to collaborating with other industry leaders to create a powerful, collective force against the sale of illegal goods online.\u201d\u00a0Since launching in 2022, Temu has invested heavily in intellectual property enforcement. Measures include:\u00a0Comprehensive seller vetting and compliance trainingRound-the-clock algorithmic monitoring supported by manual reviewA dedicated IP protection portal and brand registry for streamlined takedown submissionsAn internal enforcement team handling claims with high speed and accuracyIn addition to Temu, other members of the IACC MAC include e-commerce platforms Amazon, and eBay; payments providers Mastercard, PayPal, and Visa; as well as global brands such as Apple, Chanel, Colgate-Palmolive, Disney, Ford, Johnson &amp; Johnson, and Nike.<\/span><\/p><\/p>\n\n\n\n<p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 8pt; line-height: 16.8667px; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; white-space-collapse: collapse; text-align: justify;\"><span lang=\"EN-US\" style=\"font-size: 12pt; line-height: 18.4px; font-family: Arial, sans-serif;\">Information take from Real News<\/span><\/p>\u00a0<a href=\"https:\/\/realnewsmagazine.net\/temu-partners-with-international-anticounterfeiting-coalition-to-strengthen-ip-enforcement\/\">https:\/\/realnewsmagazine.net\/temu-partners-with-international-anticounterfeiting-coalition-to-strengthen-ip-enforcement\/<\/a><\/p>\n\n\n\n<p>#TEMU #ecommerce #trademark<\/p>","protected":false},"excerpt":{"rendered":"<p>TEMU, the global online marketplace, has signed a Memorandum of Understanding, MoU, with the International AntiCounterfeiting Coalition, IACC, to deepen collaboration on [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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