{"id":11462,"date":"2025-06-17T12:55:11","date_gmt":"2025-06-17T17:55:11","guid":{"rendered":"https:\/\/provimarcas.com\/?p=11462"},"modified":"2025-06-17T12:56:26","modified_gmt":"2025-06-17T17:56:26","slug":"nubank-freno-el-registro-de-nux-en-la-superintendencia-de-industria-y-comercio-sic","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/nubank-freno-el-registro-de-nux-en-la-superintendencia-de-industria-y-comercio-sic\/","title":{"rendered":"NUBANK FREN\u00d3 EL REGISTRO DE NUX EN LA SUPERINTENDENCIA DE INDUSTRIA Y COMERCIO, SIC"},"content":{"rendered":"<p>El \u00f3rgano de control declar\u00f3 fundada la oposici\u00f3n del neobanco y neg\u00f3 el registro de marca por las similitudes ortogr\u00e1ficas, fon\u00e9ticas y de mercado.<\/p>\n\n\n\n<p>Al despacho de la Superintendencia de Industria y Comercio,<strong>&nbsp;SIC, lleg\u00f3 un pleito de marcas que enfrent\u00f3 al Club El Nogal y a Nubank, de David V\u00e9lez.<\/strong><\/p>\n\n\n\n<p>El enfrentamiento entre ambas compa\u00f1\u00edas inici\u00f3 luego de que Club El Nogal se present\u00f3 ante la Superindustria para solicitar el registro de su marca Nux<strong>, para distinguir servicios en las clases 35 y 41 de la Clasificaci\u00f3n internacional de Niza, bajo los servicios de entretenimiento, organizaci\u00f3n y realizaci\u00f3n de ferias comerciales.<\/strong><\/p>\n\n\n\n<p><strong>Debido a que el signo solicitado utiliz\u00f3 la palabra \u2018Nu\u2019 en su denominaci\u00f3n, la fintech se opuso al registro y argument\u00f3 que esta expresi\u00f3n evocaba su marca registrada \u2018Nu\u2019,<\/strong>&nbsp;provocando que el consumidor pudiera confundir o asociar los productos y servicios de ambas compa\u00f1\u00edas.<\/p>\n\n\n\n<p>\u201cDe llegar a coexistir en el mercado, f\u00e1cilmente un consumidor puede asociar que los signos en conflicto comparten un origen empresarial.&nbsp;<strong>La solicitante busca incursionar y posesionar la marca solicitada en el mismo sector del mercado en el cual mi representada desempe\u00f1a su labor\u201d, dijo la defensa de Nubank.<\/strong><\/p>\n\n\n\n<p><strong>El Club El Nogal no present\u00f3 respuesta alguna a la oposici\u00f3n<\/strong>, por lo que el \u00f3rgano de control procedi\u00f3 a realizar su an\u00e1lisis de irregistrabilidad.<\/p>\n\n\n\n<p>Al final de su estudio, la SIC concluy\u00f3 que, en este caso, es posible observar gran similitud entre los signos cotejados,<strong>&nbsp;\u201cencontr\u00e1ndose \u00e9sta al l\u00edmite de la identidad, al estar conformadas exactamente por la misma expresi\u00f3n, modificando tan solo su gr\u00e1fico que no resulta lo suficientemente representativo<\/strong>, por tanto mayor deber\u00eda ser la diferenciaci\u00f3n entre los productos y servicios\u201d, dijo el tribunal.<\/p>\n\n\n\n<p><strong>El \u00f3rgano de control declar\u00f3 fundada la oposici\u00f3n de Nubank<\/strong>\u00a0y neg\u00f3 el registro de marca por las similitudes ortogr\u00e1ficas, fon\u00e9ticas y de mercado.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales: <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/nubank-freno-el-registro-de-nux-en-la-superindustria-4156836\">https:\/\/www.asuntoslegales.com.co\/pleitos\/nubank-freno-el-registro-de-nux-en-la-superindustria-4156836<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>#pleitodemarcas #nubank #SIC #propiedadintelectual <\/p>","protected":false},"excerpt":{"rendered":"<p>El \u00f3rgano de control declar\u00f3 fundada la oposici\u00f3n del neobanco y neg\u00f3 el registro de marca por las similitudes ortogr\u00e1ficas, fon\u00e9ticas y [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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