{"id":11985,"date":"2025-07-31T09:53:59","date_gmt":"2025-07-31T14:53:59","guid":{"rendered":"https:\/\/provimarcas.com\/?p=11985"},"modified":"2025-07-31T10:22:17","modified_gmt":"2025-07-31T15:22:17","slug":"columbia-sportswear-sues-columbia-university-for-trademark-infringement","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/columbia-sportswear-sues-columbia-university-for-trademark-infringement\/","title":{"rendered":"COLUMBIA SPORTSWEAR SUES COLUMBIA UNIVERSITY FOR TRADEMARK INFRINGEMENT"},"content":{"rendered":"<p><em>\u201cPORTLAND, Ore. (KPTV) &#8211; Oregon-based Columbia Sportswear has filed a lawsuit against Columbia University in New York over the use of the world \u201cColumbia\u201d on clothing items sold in the university\u2019s bookstore.<\/em><\/p>\n\n\n\n<p><em>The suit, filed on Wednesday, accuses Columbia University of trademark infringement, unfair competition, breach of contract, and other violations.<\/em><\/p>\n\n\n\n<p><em>In the complaint, the sportswear company say \u201cColumbia Sportswear has spent over 80 years building its reputation in the U.S. and around the world. Its trademarks symbolize Columbia Sportswear\u2019s sterling reputation for high-quality active, outdoor, sporting, and recreational wear and gear.\u201d<\/em><\/p>\n\n\n\n<p>Columbia Sportswear acknowledges the history of Columbia University, which dates back to 1784 after changing its name from King\u2019s College.<\/p>\n\n\n\n<p>The company points to an agreement made in June of 2023 when the university agreed to use the word \u201cColumbia\u201d on apparel only when using symbols specific to the school like the school mascot or the word \u201cuniversity.\u201d That deal allowed the company to manufacture apparel to be sold alongside other items in the university\u2019s bookstore.<\/p>\n\n\n\n<p>Columbia Sportswear says the university violated that agreement on numerous occasions, including with apparel made by Nike that simply said \u201cColumbia\u201d and had no other identifying symbols.<\/p>\n\n\n\n<p>The company wants the university to stop selling the merchandise that they say violates the agreement and is also seeking damages for economic harm.<\/p>\n\n\n\n<p>FOX 12 has reached out to Columbia University for comment lawsuit. The university said they will not comment on pending litigation.<\/p>\n\n\n\n<p>Information take from Columbia Sportwear <a href=\"https:\/\/www.kptv.com\/2025\/07\/24\/columbia-sportswear-sues-columbia-university-trademark-infringement\/\">https:\/\/www.kptv.com\/2025\/07\/24\/columbia-sportswear-sues-columbia-university-trademark-infringement\/<\/a><\/p>\n\n\n\n<p>Imagen take from LinkedIn https:\/\/www.linkedin.com\/company\/columbia-sportswear\/life\/5b0e6750-a2b1-49c2-8872-9403c79d2452\/<\/p>\n\n\n\n<p>#<strong>TRADEMARKINFRINGEMEN<\/strong>T #<strong>TRADEMARK<\/strong> #intellectualproperty<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cPORTLAND, Ore. (KPTV) &#8211; Oregon-based Columbia Sportswear has filed a lawsuit against Columbia University in New York over the use of the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COLUMBIA SPORTSWEAR SUES COLUMBIA UNIVERSITY FOR TRADEMARK INFRINGEMENT - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/columbia-sportswear-sues-columbia-university-for-trademark-infringement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COLUMBIA SPORTSWEAR SUES COLUMBIA UNIVERSITY FOR TRADEMARK INFRINGEMENT - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"\u201cPORTLAND, Ore. 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