{"id":11997,"date":"2025-08-06T10:34:34","date_gmt":"2025-08-06T15:34:34","guid":{"rendered":"https:\/\/provimarcas.com\/?p=11997"},"modified":"2025-08-06T10:37:09","modified_gmt":"2025-08-06T15:37:09","slug":"apple-se-opuso-al-registro-de-appu-store-y-le-cerro-la-puerta-de-la-superindustria","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/apple-se-opuso-al-registro-de-appu-store-y-le-cerro-la-puerta-de-la-superindustria\/","title":{"rendered":"APPLE SE OPUSO AL REGISTRO DE APPU STORE Y LE CERR\u00d3 LA PUERTA DE LA SUPERINDUSTRIA."},"content":{"rendered":"<p><em>\u201cAntes de cortar el list\u00f3n y abrir sus rejas, Appu Store solicit\u00f3 su registro de marca ante la Superintendencia de Industria y Comercio, SIC, en la clase nueve de la Clasificaci\u00f3n Internacional de Niza, que comprende aplicaciones de software de computador.<\/em><em><\/em><\/p>\n\n\n\n<p><em>La emoci\u00f3n de obtener el s\u00ed definitivo se vio frenada por la oposici\u00f3n de Apple Inc., pues argument\u00f3 que el signo solicitante reproduce parcialmente sus marcas registradas App Store y Apple Store y no cuenta con elementos adicionales que permitan su diferenciaci\u00f3n. Asegur\u00f3 que la impresi\u00f3n visual y fon\u00e9tica que genera podr\u00eda dar la idea de que son marcas relacionadas y que provienen del mismo origen empresarial.<\/em><em><\/em><\/p>\n\n\n\n<p><em>La multinacional afirm\u00f3 que, de concederse el registro,&nbsp;<strong>\u201cse estar\u00edan afectando no&nbsp;<\/strong>solo los intereses de Apple, sino tambi\u00e9n los de los consumidores\u201d, puesto que guardan relaciones de intercambiabilidad, complementariedad y razonabilidad.<\/em><em><\/em><\/p>\n\n\n\n<p><em>(\u2026)<\/em><em><\/em><\/p>\n\n\n\n<p><em>Al hacer el an\u00e1lisis de registrabilidad, la SIC encontr\u00f3 que al estudiar la parte nominativa de ambos signos, se evidencian semejanzas ortogr\u00e1ficas y fon\u00e9ticas que podr\u00edan llevar al error a los compradores, descart\u00f3 la prevalencia de la parte gr\u00e1fica del signo solicitante y confirm\u00f3 la existencia de conexi\u00f3n competitiva entre empresas. Como resultado, declar\u00f3 fundada la oposici\u00f3n de Apple Inc. y neg\u00f3 el registro de Appu Store.\u201d<\/em><\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/apple-se-opuso-al-registro-y-le-cerro-la-puerta-de-la-superindustria-a-appu-store-4193604\">https:\/\/www.asuntoslegales.com.co\/pleitos\/apple-se-opuso-al-registro-y-le-cerro-la-puerta-de-la-superindustria-a-appu-store-4193604<\/a><\/p>\n\n\n\n<p>#SIC #Apple #registrodemarca #Superintendenciadeindsutriay comercio #propiedadintelectual #TIC<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cAntes de cortar el list\u00f3n y abrir sus rejas, Appu Store solicit\u00f3 su registro de marca ante la Superintendencia de Industria y [&hellip;]<\/p>","protected":false},"author":3,"featured_media":12001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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