{"id":12092,"date":"2025-08-28T13:39:25","date_gmt":"2025-08-28T18:39:25","guid":{"rendered":"https:\/\/provimarcas.com\/?p=12092"},"modified":"2025-08-28T14:09:52","modified_gmt":"2025-08-28T19:09:52","slug":"skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/","title":{"rendered":"SKIDS LE CERR\u00d3 LA PUERTA A SKIMS DE KIM KARDASHIAN ANTE LA SUPERINDUSTRIA Y COMERCIO"},"content":{"rendered":"

Skims, la marca de ropa de Kim Kardashian, estaba lista para aterrizar en el pa\u00eds y solicit\u00f3 su registro en la Superintendencia de Industria y Comercio<\/em>, SIC, en la clase 25 para distinguir prendas de vestir y lencer\u00eda femenina.<\/em><\/p>\n\n\n\n

Antes de obtener luz verde, la sociedad Creaciones Sex S.A.S. present\u00f3 oposici\u00f3n por conflicto con su marca Skids, registrada en la misma clase. Argument\u00f3 que el signo solicitante es altamente similar al suyo fon\u00e9tica, ortogr\u00e1fica y sil\u00e1bicamente, pues \u00fanicamente se sustituye la letra \u201cd\u201d por \u201cm\u201d. Asegur\u00f3 que \u201cun consumidor puede adquirir los productos con la marca Skims pensando que son, en realidad, de Skids; y le atribuir\u00e1 indefectiblemente mismo origen empresarial\u201d.<\/em><\/p>\n\n\n\n

Tambi\u00e9n afirm\u00f3 que los elementos que componen al signo solicitante no son suficientes para distinguir e individualizar a la marca, \u201csiento motivo suficiente para establecer su irregistrabilidad\u201d.<\/p>\n\n\n\n

Skims respondi\u00f3 y resalt\u00f3, en primer lugar, la estrategia impulsada por la creadora de la marca, Kim Kardashian, para impulsarla en la que ha fusionado su identidad personal con la esencia de sus productos. Se\u00f1al\u00f3 que el signo no es solo un juego de su nombre, sino que tambi\u00e9n \u201cevoca \u201cla idea de prendas que rozan o se deslizan suavemente sobre la piel, ajust\u00e1ndose perfectamente al cuerpo\u201d. Adem\u00e1s, afirm\u00f3 que las diferencias entre ambos signos son tanto gramaticales y fon\u00e9ticas, as\u00ed como en sus significados y ra\u00edces etimol\u00f3gicas.<\/p>\n\n\n\n

Por \u00faltimo, argument\u00f3 que los consumidores de las marcas registradas en la clase 25 son usuarios especializados, \u201cpor lo que no adquieren el producto al azar y, por el contrario, buscan soluciones con prop\u00f3sito\u201d que se adapten a su cuerpo. En el estudio de registrabilidad, la direcci\u00f3n encontr\u00f3 que las marcas son confundibles, pues al apreciarlos en conjunto, saltan a la vista sus similitudes ortogr\u00e1ficas y fon\u00e9ticas y el reemplazo de la letra \u201cd\u201d por la \u201cm\u201d no resulta suficiente para otorgarle distintividad a la marca solicitante.<\/p>\n\n\n\n

Sobre su conexi\u00f3n competitiva, la Superintendencia de Industria y Comercio determin\u00f3 que no es necesario hacer un an\u00e1lisis profundo porque est\u00e1 claro que las dos marcas comparten la misma naturaleza y finalidad, lo que aumenta el riesgo de asociaci\u00f3n.<\/p>\n\n\n\n

Como resultado, la Superindustria declar\u00f3 fundada la oposici\u00f3n de Skids y le neg\u00f3 el registro a Skims; por el momento, la marca de la hermana Kardashian no tocar\u00e1 territorio colombiano.<\/p>\n\n\n\n

Tomado de Asuntos Legales:<\/p>\n\n\n\n

https:\/\/www.asuntoslegales.com.co\/pleitos\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-4200572<\/a><\/p>\n\n\n\n

#sic #superintendenciadeindustriaycomercio #Kardashian #propiedadintelectual<\/p>","protected":false},"excerpt":{"rendered":"

Skims, la marca de ropa de Kim Kardashian, estaba lista para aterrizar en el pa\u00eds y solicit\u00f3 su registro en la Superintendencia […]<\/p>","protected":false},"author":3,"featured_media":12094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"\nSKIDS LE CERR\u00d3 LA PUERTA A SKIMS DE KIM KARDASHIAN ANTE LA SUPERINDUSTRIA Y COMERCIO - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKIDS LE CERR\u00d3 LA PUERTA A SKIMS DE KIM KARDASHIAN ANTE LA SUPERINDUSTRIA Y COMERCIO - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"Skims, la marca de ropa de Kim Kardashian, estaba lista para aterrizar en el pa\u00eds y solicit\u00f3 su registro en la Superintendencia […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/provimarcas.com\/en\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\" \/>\n<meta property=\"og:site_name\" content=\"Provimarcas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/provimarcas\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T18:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T19:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/provimarcas.com\/wp-content\/uploads\/2025\/08\/Skims.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Paulina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\"},\"author\":{\"name\":\"Paulina\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/person\/7d5bd4e128127041f65306151a79d5be\"},\"headline\":\"SKIDS LE CERR\u00d3 LA PUERTA A SKIMS DE KIM KARDASHIAN ANTE LA SUPERINDUSTRIA Y COMERCIO\",\"datePublished\":\"2025-08-28T18:39:25+00:00\",\"dateModified\":\"2025-08-28T19:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/provimarcas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2025\/08\/Skims.webp\",\"articleSection\":[\"Espa\u00f1ol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\",\"url\":\"https:\/\/provimarcas.com\/skids-le-cerro-la-puerta-a-skims-de-kim-kardashian-ante-la-superindustria-y-comercio\/\",\"name\":\"SKIDS LE CERR\u00d3 LA PUERTA A SKIMS DE KIM KARDASHIAN ANTE LA SUPERINDUSTRIA Y COMERCIO - 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