{"id":12629,"date":"2025-09-19T16:59:39","date_gmt":"2025-09-19T21:59:39","guid":{"rendered":"https:\/\/provimarcas.com\/?p=12629"},"modified":"2025-09-19T17:02:09","modified_gmt":"2025-09-19T22:02:09","slug":"ford-revitaliza-la-marca-con-ready-set-ford-su-primera-campana-global-en-15-anos","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/ford-revitaliza-la-marca-con-ready-set-ford-su-primera-campana-global-en-15-anos\/","title":{"rendered":"FORD REVITALIZA LA MARCA CON \u201cREADY SET FORD\u201d, SU PRIMERA CAMPA\u00d1A GLOBAL EN 15 A\u00d1OS"},"content":{"rendered":"<p>\u201c<em>De un enfoque product-first a uno customer-first. Esa es la transformaci\u00f3n que est\u00e1 llevando a cabo Ford de cara a modernizar y revitalizar su marca en un sector cada vez m\u00e1s competitivo y cambiante. Tras un proceso de varios a\u00f1os, la automovil\u00edstica presenta su nueva plataforma &#8220;Ready Set Ford\u201d (Preparados, listos, Ford), que constituye y refleja un cambio en la estrategia de la compa\u00f1\u00eda.\u201d<\/em><\/p>\n\n\n\n<p>Se materializa en una campa\u00f1a hom\u00f3nima, la primera con car\u00e1cter global en 15 a\u00f1os, que ha sido ideada por la agencia Wieden+Kennedy, con la que trabaja desde 2018. Con la campa\u00f1a, Ford busca trasladara los consumidores que sus veh\u00edculos son adecuados para ellos, independientemente de su estilo de vida. La automovil\u00edstica quiere reforzar su compromiso con el p\u00fablico y poner de manifiesto que su capacidad, pasi\u00f3n e innovaci\u00f3n est\u00e1n a la altura de las de los usuarios.<\/p>\n\n\n\n<p>As\u00ed, el primer anuncio de \u201cReady Set Frod\u201d presenta las distintas gamas de veh\u00edculos de la marca como facilitadores y habilitadores de cotidianas, pero grandes haza\u00f1as, como competir al m\u00e1ximo nivel o disfrutar de una buena aventura. Se expresa en una pieza muy din\u00e1mica, casi \u00e9pica, que dan protagonismo a los conductores y sus estilos de vida por encima de los coches.<\/p>\n\n\n\n<p>Tal y como ha se\u00f1alado Lisa Materazzo, Global Chief Marketing Officer de Ford Motor Company, en un comunicado, la plataforma supone una reafirmaci\u00f3n en el hist\u00f3rico compromiso de la compa\u00f1\u00eda con mejorar las vidas de las personas y empoderarlas. Pero tambi\u00e9n el inicio de un nuevo cap\u00edtulo en la marca Ford de cara a mantenerse relevante en el mercado.<\/p>\n\n\n\n<p>\u201c&#8217;Read Set Ford&#8217; es m\u00e1s que un eslogan. Es un catalizador dise\u00f1ado para ayudar a nuestros clientes a alcanzar su m\u00e1ximo potencial y sentirse preparados para cualquier cosa\u201d, ha comentado. \u201cFord renueva su compromiso con veh\u00edculos apasionantes que potencian la capacidad humana\u201d.<\/p>\n\n\n\n<p>Adem\u00e1s, comparte que la compa\u00f1\u00eda ha llevado a cabo tres grandes decisiones estrat\u00e9gicas para modernizar la marca, basadas en la escucha a los clientes y sus necesidades y desaf\u00edos. La primera es la alineaci\u00f3n de toda la empresa en torno a las promesas fundamentales que hace a los clientes: Capacidad, Pasi\u00f3n, Comunidad y Confianza.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de: <a href=\"https:\/\/www.reasonwhy.es\/actualidad\/ford-revitaliza-marca-ready-set-ford-campana-global\">https:\/\/www.reasonwhy.es\/actualidad\/ford-revitaliza-marca-ready-set-ford-campana-global<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cDe un enfoque product-first a uno customer-first. Esa es la transformaci\u00f3n que est\u00e1 llevando a cabo Ford de cara a modernizar y [&hellip;]<\/p>","protected":false},"author":3,"featured_media":12631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FORD REVITALIZA LA MARCA CON \u201cREADY SET FORD\u201d, SU PRIMERA CAMPA\u00d1A GLOBAL EN 15 A\u00d1OS - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/ford-revitaliza-la-marca-con-ready-set-ford-su-primera-campana-global-en-15-anos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORD REVITALIZA LA MARCA CON \u201cREADY SET FORD\u201d, SU PRIMERA CAMPA\u00d1A GLOBAL EN 15 A\u00d1OS - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"\u201cDe un enfoque product-first a uno customer-first. 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