{"id":13603,"date":"2025-10-31T08:27:45","date_gmt":"2025-10-31T13:27:45","guid":{"rendered":"https:\/\/provimarcas.com\/?p=13603"},"modified":"2025-10-31T08:49:22","modified_gmt":"2025-10-31T13:49:22","slug":"appeal-court-overturns-decision-that-irish-jeans-manufacturer-copied-diesel-jeans-trademark","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/appeal-court-overturns-decision-that-irish-jeans-manufacturer-copied-diesel-jeans-trademark\/","title":{"rendered":"APPEAL COURT OVERTURNS DECISION THAT IRISH JEANS MANUFACTURER COPIED DIESEL JEANS TRADEMARK"},"content":{"rendered":"<p><strong><em>\u201c<\/em><\/strong><em>Earlier Supreme Court ruling in related case means neither Italian maker of Diesel jeans nor Irish company can register trademarks<\/em> <em>Expand\u201d.<\/em><\/p>\n\n\n\n<p>The Court of Appeal (CoA) has overturned a High Court decision which found an Irish jeans manufacturer had, since 1979, \u201cdishonestly and wrongfully\u201d copied the \u201cDiesel\u201d trademark of the popular Italian clothing brand.<\/p>\n\n\n\n<p>In February last year, the High Court\u2019s Mr Justice Brian Cregan said Monaghan-based Montex Holdings had unlawfully been using the \u201cDiesel\u201d mark.<\/p>\n\n\n\n<p>He found Italian-based Diesel SpA was entitled to register its trademark in Ireland and made an order restraining the Irish firm from using the brand. Such a move would remove all risk of confusion and\/or deception in the marketplace, he said.<\/p>\n\n\n\n<p>He said Diesel had been selling clothing throughout many EU countries since 1978 and in Ireland since 1982 under its Diesel brand. Montex began making jeans in Ireland with the name \u201cDiesel\u201d on them in late 1979\/early 1980.<\/p>\n\n\n\n<p>Montex applied in 1992 to trademark the word in its favour in Ireland while Diesel sought to secure registration of its brand in 1994. Each opposed the other\u2019s bid to register the mark here.<\/p>\n\n\n\n<p>The Controller of Patents, Designs and Trademarks in 1998 upheld Diesel\u2019s objection to Montex\u2019s application. The controller found Montex had failed to establish that there was no likelihood of deception and confusion with Diesel SpA\u2019s offerings, thus failing to meet the requirements of the 1963 Trademarks Act.<\/p>\n\n\n\n<p>The Supreme Court has since upheld a 2001 High Court decision refusing Montex\u2019s registration.<\/p>\n\n\n\n<p>In 2012, the controller upheld Montex\u2019s opposition to Diesel SpA\u2019s trademark request.<\/p>\n\n\n\n<p>That led to a further High Court challenge by Diesel SpA appealing the controller\u2019s decision and last year Mr Justice Cregan found the copying of a trademark was an act of dishonesty.<\/p>\n\n\n\n<p>\u201cDishonesty is never a legitimate business practice,\u201d he said.<\/p>\n\n\n\n<p>Montex then appealed to the Court of Appeal.<\/p>\n\n\n\n<p>On Tuesday, Ms Justice Niamh Hyland, on behalf of the three-judge court, overturned Mr Justice Cregan\u2019s decision and allowed the Montex appeal.<\/p>\n\n\n\n<p>She said the question as to the proprietorship of the mark was decided by the High Court in 2001. The court found in that case that blameworthiness does not have to be established for registration to be refused if there is a proven likelihood of confusion and refused registration.<\/p>\n\n\n\n<p>Ms Justice Hyland said as the Supreme Court had already upheld that High Court decision meant the matter had already been decided. This is known as the legal principle of \u201cres judicata\u201d.<\/p>\n\n\n\n<p>It should not have been revisited by Mr Justice Cregan, she said. She declined to consider the question of any alleged copying or wrongful conduct by Montex.<\/p>\n\n\n\n<p>This was given that the Supreme Court in the Montex decision in 2001 unequivocally concluded that confusion under the Act prevents registration, irrespective of whether there is blameworthy conduct or not.<\/p>\n\n\n\n<p>Accordingly, it was not open to Mr Justice Cregan to permit registration of Diesel\u2019s mark on the basis of Montex\u2019s conduct, given his acceptance that confusion would result from registration.<\/p>\n\n\n\n<p>She confirmed the decision of the controller to refuse registration of Diesel SpA\u2019s applications, with any necessary modifications to that decision to be determined after hearing from the parties.<\/p>\n\n\n\n<p>Information take from Irish Times: <a href=\"https:\/\/www.irishtimes.com\/business\/2025\/10\/28\/appeal-court-overturns-decision-that-irish-jeans-manufacturer-copied-diesel-jeans-trademark\/\">https:\/\/www.irishtimes.com\/business\/2025\/10\/28\/appeal-court-overturns-decision-that-irish-jeans-manufacturer-copied-diesel-jeans-trademark\/<\/a><\/p>\n\n\n\n<p>#<strong>Appealcourt #Irishjeans #manufacturer #Diesel #jeans #trademark<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cEarlier Supreme Court ruling in related case means neither Italian maker of Diesel jeans nor Irish company can register trademarks Expand\u201d. The [&hellip;]<\/p>","protected":false},"author":3,"featured_media":13604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APPEAL COURT OVERTURNS DECISION THAT IRISH JEANS MANUFACTURER COPIED DIESEL JEANS TRADEMARK - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/appeal-court-overturns-decision-that-irish-jeans-manufacturer-copied-diesel-jeans-trademark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APPEAL COURT OVERTURNS DECISION THAT IRISH JEANS MANUFACTURER COPIED DIESEL JEANS TRADEMARK - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"\u201cEarlier Supreme Court ruling in related case means neither Italian maker of Diesel jeans nor Irish company can register trademarks Expand\u201d. 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