{"id":13976,"date":"2026-01-15T14:40:14","date_gmt":"2026-01-15T19:40:14","guid":{"rendered":"https:\/\/provimarcas.com\/?p=13976"},"modified":"2026-01-15T14:40:14","modified_gmt":"2026-01-15T19:40:14","slug":"nupay-se-opuso-con-exito-al-registro-de-la-marca-naopay-por-similitudes-en-servicios","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/nupay-se-opuso-con-exito-al-registro-de-la-marca-naopay-por-similitudes-en-servicios\/","title":{"rendered":"NUPAY SE OPUSO CON \u00c9XITO AL REGISTRO DE LA MARCA NAOPAY POR SIMILITUDES EN SERVICIOS"},"content":{"rendered":"<p><em>La Superintendencia de Industria y Comercio neg\u00f3 el registro de la marca naopay al confirmar riesgo de confundir a los consumidores.<\/em><\/p>\n\n\n\n<p>Cristian Mej\u00eda Moncada se present\u00f3 ante la Superintendencia de Industria y Comercio con el fin de registrar la marca naopay para distinguir servicios de la clase 36 de la Clasificaci\u00f3n Internacional de Niza, los cuales son los comprendidos como administraci\u00f3n de pagos, cobro de pagos en concepto de productos y servicios, procesamiento de pagos y entre otros servicios similares.<\/p>\n\n\n\n<p>Luego de la solicitud, NU Pagamentos S.A, en especial con su marca registrada NuPay, present\u00f3 oposici\u00f3n con fundamento en el literal a) del art\u00edculo 136 de la Decisi\u00f3n 486 de la Comunidad Andina.<\/p>\n\n\n\n<p>NU Pagamentos S.A. indic\u00f3 que el nombre solicitado es f\u00e1cil de confundir con su marca registrada NuPay. Adem\u00e1s, la empresa explic\u00f3 que la marca carece de distintividad y resulta confundible frente al sello previamente registrado, teniendo en cuenta que el elemento principal y distintivo en las marcas registradas opositoras es la palabra \u2018NU\u2019.<\/p>\n\n\n\n<p>De igual manera, NU Pagamentos S.A indic\u00f3 que la marca solicitada, naopay, evidencia una alta similitud de orden fon\u00e9tico, pues al ser pronunciada junto a la marca opositora, genera un impacto sonoro id\u00e9ntico. Adem\u00e1s, se entiende que los servicios que identifican en la clase 36 a ambas marcas son id\u00e9nticos, lo cual generar\u00eda un riesgo de confusi\u00f3n o asociaci\u00f3n para el p\u00fablico consumidor, lo que podr\u00eda afectar gravemente su distintividad.<\/p>\n\n\n\n<p>Por su parte, Cristian Mej\u00eda Moncada dio respuesta a lo presentado por la oposici\u00f3n y argument\u00f3 que el elemento diferenciador se encuentra en el prefijo \u201cnao\u201d, mientras que \u201cpay\u201d act\u00faa como un componente descriptivo e informativo, que alude a la naturaleza de los servicios ofrecidos.<\/p>\n\n\n\n<p>De igual manera, agreg\u00f3 que existen muchas marcas registradas en la misma clase (36) que aunque comparten palabras de uso com\u00fan son completamente diferentes, por lo cual estas variaciones distinguen claramente el origen comercial de los servicios.<\/p>\n\n\n\n<p>La SIC concluy\u00f3 en su an\u00e1lisis comparativo que el signo solicitado a registro \u2018naopay\u2019 no resulta similarmente confundible con la familia de marcas \u201cNU\u201d, pues la coincidencia se reduce a la part\u00edcula d\u00e9bil \u201cPAY\u201d y difiere el elemento distintivo relevante.<\/p>\n\n\n\n<p>Sin embargo, la autoridad marcaria decidi\u00f3 negar el registro de la marca naopay.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/nupay-se-opuso-con-exito-al-registro-de-la-marca-naopay-tras-similitudes-de-servicios-4305323\">https:\/\/www.asuntoslegales.com.co\/pleitos\/nupay-se-opuso-con-exito-al-registro-de-la-marca-naopay-tras-similitudes-de-servicios-4305323<\/a><\/p>\n\n\n\n<p>#pleitodemarcas #disputademarcas #registrodemarca #SIC #Superintendenciadeindustriaycomercio #propiedadintelectual<\/p>","protected":false},"excerpt":{"rendered":"<p>La Superintendencia de Industria y Comercio neg\u00f3 el registro de la marca naopay al confirmar riesgo de confundir a los consumidores. Cristian [&hellip;]<\/p>","protected":false},"author":3,"featured_media":13977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NUPAY SE OPUSO CON \u00c9XITO AL REGISTRO DE LA MARCA NAOPAY POR SIMILITUDES EN SERVICIOS - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/nupay-se-opuso-con-exito-al-registro-de-la-marca-naopay-por-similitudes-en-servicios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NUPAY SE OPUSO CON \u00c9XITO AL REGISTRO DE LA MARCA NAOPAY POR SIMILITUDES EN SERVICIOS - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"La Superintendencia de Industria y Comercio neg\u00f3 el registro de la marca naopay al confirmar riesgo de confundir a los consumidores. 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