{"id":13982,"date":"2026-01-15T14:55:03","date_gmt":"2026-01-15T19:55:03","guid":{"rendered":"https:\/\/provimarcas.com\/?p=13982"},"modified":"2026-01-15T14:55:04","modified_gmt":"2026-01-15T19:55:04","slug":"tv-chef-loses-trademark-battle-with-ardbeg-owner","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/","title":{"rendered":"TV CHEF LOSES TRADEMARK BATTLE WITH ARDBEG OWNER"},"content":{"rendered":"

James Martin, chef and host of James Martin\u2019s Saturday Morning, has lost a trademark bid to register his name for alcoholic and non-alcoholic drinks.<\/em><\/p>\n\n\n\n

The TV presenter and cook book author was seeking exclusive ownership of \u2018James Martin\u2019 and \u2018James Martin\u2019s\u2019 as trademarks for alcoholic and non-alcoholic drinks to expand his brand. He currently owns a signature collection of wines created in partnership with Wines & Brands and Vinohero.<\/p>\n\n\n\n

Martin applied to register the trademark in July 2022. The goods and services applied for included non-alcoholic distilled spirits, non-alcoholic \u2018gin\u2019, non-alcoholic cocktails, non-alcoholic drinks such as ginger ale, ginger beer, fruit drinks and fruit juices, and syrups and preparations for making beverages, as well as wine and beer products.<\/p>\n\n\n\n

However, Macdonald & Muir, the legal entity for The Glenmorangie Company, owner of whisky brands Glenmorangie and Ardbeg, opposed the trademark application.<\/p>\n\n\n\n

Originally founded in 1893, Macdonald & Muir, which changed its name to The Glenmorangie Company in 1996, has owned the trademarks for \u2018James Martin\u2019 and \u2018James Martin\u2019s\u2019 for whisky since 1998.<\/p>\n\n\n\n

Macdonald & Muir argued the two marks \u201care identical\u201d to one owned by the company \u2013 which is registered for whisky \u2013 and that this \u201cleads to a likelihood of confusion\u201d.<\/p>\n\n\n\n

The identical product in question is one of the firm\u2019s longstanding subsidiary products \u2013 an Edinburgh-based blended whisky brand that has been particularly successful in overseas markets.<\/p>\n\n\n\n

Both parties filed evidence and a hearing was held on 14 January 2025.<\/p>\n\n\n\n

Prior to this, evidence came in the form of a witness statement from Caspar MacRae, president and CEO of The Glenmorangie Company. The statement, dated 26 August 2023, was accompanied by seven exhibits, with the main purpose to show proof of use of the opponent\u2019s registrations.<\/p>\n\n\n\n

In the statement, MacRae detailed the background of the ownership of the James Martin\u2019s brand since its establishment in 1878, noting that the firm has produced in the UK and exported for sale a \u201cblended malt whisky under the name James Martin\u2019s\u201d.<\/p>\n\n\n\n

On 22 December 2025, the UK\u2019s Intellectual Property Office (IPO) found in favour of Macdonald & Muir, stating the trademarks cannot proceed to registration in relation to drinks, noting that the average consumer would be likely to mistake one product for the other if it allowed Martin to use the name.<\/p>\n\n\n\n

The IPO has subsequently ordered Martin to pay Macdonald & Muir the sum of \u00a31,900 (US$2,560) as compensation for the firm\u2019s legal costs.<\/p>\n\n\n\n

A spokesperson for The Glenmorangie Company said: \u201cJames Martin\u2019s blended malt was first created 150 years ago, and continues to be enjoyed by whisky lovers today. We are pleased with the decision and the confirmation that it provides in relation to our James Martin brand.\u201d<\/p>\n\n\n\n

Information take from The Spirits Business:<\/p>\n\n\n\n

https:\/\/www.thespiritsbusiness.com\/2026\/01\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/<\/a><\/p>\n\n\n\n

#brands #trademark #intellectualproperty #registeredtrademark #trademarkdispute<\/p>","protected":false},"excerpt":{"rendered":"

James Martin, chef and host of James Martin\u2019s Saturday Morning, has lost a trademark bid to register his name for alcoholic and […]<\/p>","protected":false},"author":3,"featured_media":13983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nTV CHEF LOSES TRADEMARK BATTLE WITH ARDBEG OWNER - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV CHEF LOSES TRADEMARK BATTLE WITH ARDBEG OWNER - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"James Martin, chef and host of James Martin\u2019s Saturday Morning, has lost a trademark bid to register his name for alcoholic and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/provimarcas.com\/en\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\" \/>\n<meta property=\"og:site_name\" content=\"Provimarcas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/provimarcas\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T19:55:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T19:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/provimarcas.com\/wp-content\/uploads\/2026\/01\/copyright-IP-trademark-law-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paulina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\"},\"author\":{\"name\":\"Paulina\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/person\/7d5bd4e128127041f65306151a79d5be\"},\"headline\":\"TV CHEF LOSES TRADEMARK BATTLE WITH ARDBEG OWNER\",\"datePublished\":\"2026-01-15T19:55:03+00:00\",\"dateModified\":\"2026-01-15T19:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/provimarcas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2026\/01\/copyright-IP-trademark-law-1.png\",\"articleSection\":[\"Ingles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\",\"url\":\"https:\/\/provimarcas.com\/tv-chef-loses-trademark-battle-with-ardbeg-owner\/\",\"name\":\"TV CHEF LOSES TRADEMARK BATTLE WITH ARDBEG OWNER - 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