{"id":14045,"date":"2026-01-30T07:41:50","date_gmt":"2026-01-30T12:41:50","guid":{"rendered":"https:\/\/provimarcas.com\/?p=14045"},"modified":"2026-03-09T15:39:53","modified_gmt":"2026-03-09T20:39:53","slug":"aguila-no-freno-el-registro-de-andina-refajo-ante-la-superintendencia-de-industria","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/aguila-no-freno-el-registro-de-andina-refajo-ante-la-superintendencia-de-industria\/","title":{"rendered":"\u00c1GUILA NO FREN\u00d3 EL REGISTRO DE ANDINA REFAJO ANTE LA SUPERINTENDENCIA DE INDUSTRIA"},"content":{"rendered":"<p><strong><em>La SIC explic\u00f3 en su an\u00e1lisis comparativo que los signos confrontados no se asimilaban en ning\u00fan aspecto fon\u00e9tico, visual u ortogr\u00e1fico.<\/em><\/strong><\/p>\n\n\n\n<p>La sociedad Central Cervecera de Colombia S.A.S. se present\u00f3 ante la Superintendencia de Industria y Comercio con el fin de registrar la marca Andina Refajo, para distinguir productos de la clase 32 de la Clasificaci\u00f3n Internacional de Niza, los cuales comprenden cervezas, bebidas sin alcohol y refajo.<\/p>\n\n\n\n<p>Luego de la solicitud, Bavaria &amp; C\u00eda S.C.A. present\u00f3 oposici\u00f3n con fundamento en los literales a) y h) del art\u00edculo 136 y el art\u00edculo 137 de la Decisi\u00f3n 486 de la Comunidad Andina. Indic\u00f3 que el signo solicitado es similar al de su familia de marcas \u00c1guila y Cola &amp; Pola, argumentando que comparten patrones, dise\u00f1os y colores espec\u00edficos que el consumidor asocia inmediatamente con su origen empresarial.<\/p>\n\n\n\n<p>Adem\u00e1s, se\u00f1al\u00f3 que la marca solicitada reproduce la identidad visual de sus signos al usar la misma combinaci\u00f3n de colores, amarillo, azul y rojo, en proporciones similares y una ubicaci\u00f3n central de la expresi\u00f3n principal en letras blancas gruesas, lo que generar\u00eda un evidente riesgo de confusi\u00f3n y aprovechamiento del prestigio ajeno.<\/p>\n\n\n\n<p>Central Cervecera justific\u00f3 su solicitud explicando que desde el punto de vista de su composici\u00f3n ortogr\u00e1fica y fon\u00e9tica no se presenta ninguna semejanza, pues las expresiones Andina Refajo, \u00c1guila y Cola &amp; Pola tienen secuencias de consonantes y vocales totalmente diferentes. Adem\u00e1s, recalcaron la diferencia conceptual.<\/p>\n\n\n\n<p>Tambi\u00e9n anotaron que los colores no son apropiables con exclusividad por ser una referencia a los s\u00edmbolos patrios de Colombia.<\/p>\n\n\n\n<p>La SIC explic\u00f3 en su an\u00e1lisis comparativo que los signos confrontados no se asimilaban en ning\u00fan aspecto fon\u00e9tico, visual u ortogr\u00e1fico, por lo cual acept\u00f3 proceder con el registro de la marca Andina Refajo.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/aguila-no-freno-el-registro-de-andina-refajo-ante-la-sic-4315554\">https:\/\/www.asuntoslegales.com.co\/pleitos\/aguila-no-freno-el-registro-de-andina-refajo-ante-la-sic-4315554<\/a><\/p>\n\n\n\n<p>#Andina #centralcerveceradecolombia #pleitodemarcas #marcas #SIC #cerveza #registrodemarcas<\/p>","protected":false},"excerpt":{"rendered":"<p>La SIC explic\u00f3 en su an\u00e1lisis comparativo que los signos confrontados no se asimilaban en ning\u00fan aspecto fon\u00e9tico, visual u ortogr\u00e1fico. La [&hellip;]<\/p>","protected":false},"author":3,"featured_media":14078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c1GUILA NO FREN\u00d3 EL REGISTRO DE ANDINA REFAJO ANTE LA SUPERINTENDENCIA DE INDUSTRIA - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/aguila-no-freno-el-registro-de-andina-refajo-ante-la-superintendencia-de-industria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1GUILA NO FREN\u00d3 EL REGISTRO DE ANDINA REFAJO ANTE LA SUPERINTENDENCIA DE INDUSTRIA - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"La SIC explic\u00f3 en su an\u00e1lisis comparativo que los signos confrontados no se asimilaban en ning\u00fan aspecto fon\u00e9tico, visual u ortogr\u00e1fico. 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