{"id":14263,"date":"2026-05-27T08:59:19","date_gmt":"2026-05-27T13:59:19","guid":{"rendered":"https:\/\/provimarcas.com\/?p=14263"},"modified":"2026-05-27T10:02:21","modified_gmt":"2026-05-27T15:02:21","slug":"mac-pollo-freno-el-registro-de-max-pollo-en-la-superindustria-por-riesgo-de-confusion","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/mac-pollo-freno-el-registro-de-max-pollo-en-la-superindustria-por-riesgo-de-confusion\/","title":{"rendered":"Mac Pollo fren\u00f3 el registro de Max Pollo en la Superindustria por riesgo de confusi\u00f3n"},"content":{"rendered":"<p><strong>Los signos enfrentados carecen de distintividad al compartir similitudes ortogr\u00e1ficas y fon\u00e9ticas, y ofrecen los mismos servicios empresariales.<\/strong><\/p>\n\n\n\n<p>El ciudadano Carlos Javier O\u00f1ate Sarmiento se present\u00f3 ante la Superintendencia de Industria y Comercio, SIC, para registrar la marca Max Pollo, para distinguir productos de la clase 29 de la Clasificaci\u00f3n Internacional de Niza los cuales son los comprendidos como carne de ave, pollo y derivados c\u00e1rnicos.<\/p>\n\n\n\n<p>Luego de la solicitud, la sociedad Avsa S.A. present\u00f3 oposici\u00f3n con fundamento en los literales a) y h) del art\u00edculo 136 de la Decisi\u00f3n 486 de la Comunidad Andina, indicando que el nombre solicitado es similar al de su marca debidamente registrada como Mac Pollo, haci\u00e9ndolo totalmente confundible con el t\u00edtulo solicitante.<\/p>\n\n\n\n<p>Tambi\u00e9n agregaron que adem\u00e1s de las similitudes de dise\u00f1o resaltadas en la comparaci\u00f3n de los signos, la fon\u00e9tica de las marcas enfrentadas es id\u00e9ntica por compartir la misma extensi\u00f3n, secuencias voc\u00e1licas y la misma terminaci\u00f3n, diferenci\u00e1ndose solamente por el sutil cambio de la letra c por la x.<\/p>\n\n\n\n<p>De igual manera, anotaron que en cuanto a productos del sector av\u00edcola los productos son id\u00e9nticos.<\/p>\n\n\n\n<p>\u201cTeniendo en cuenta que la marca Mac Pollo, claramente se constituye como una marca notoria, en el campo de carne de pollo y productos c\u00e1rnicos, encontramos que el uso de una marca confundible y similar, Max Pollo, para identificar productos id\u00e9nticos, necesariamente diluir\u00e1 su especial car\u00e1cter distintivo y por tal motivo se solicit\u00f3 al despacho rechazar el registro de dicha marca\u201d, afirm\u00f3 Avsa S.A.<\/p>\n\n\n\n<p>Por su parte, el solicitante justific\u00f3 su solicitud buscando la concesi\u00f3n del signo mixto. Sin embargo, la SIC explic\u00f3 en su an\u00e1lisis comparativo que en el plano ortogr\u00e1fico, gr\u00e1fico y fon\u00e9tico, los signos confrontados son casi id\u00e9nticos y generar\u00edan riesgo de asociaci\u00f3n indebida en el consumidor medio, quien podr\u00eda creer que se trata de una l\u00ednea nueva o una submarca del mismo grupo empresarial. La SIC evalu\u00f3 las pruebas aportadas y declar\u00f3 formalmente la notoriedad de la marca Mac Pollo para el per\u00edodo comprendido entre enero de 2014 y diciembre de 2024, otorg\u00e1ndole un estatus de protecci\u00f3n jur\u00eddica superior.<\/p>\n\n\n\n<p>Al concluir que el signo propuesto Max Pollo carece de la distintividad necesaria y que su inclusi\u00f3n en el mercado generar\u00eda alto riesgo de confusi\u00f3n con la marca notoria previa de Avsa S.A., la Superintendencia de Industria y Comercio decidi\u00f3 negar el registro de la marca Max Pollo.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/mac-pollo-freno-el-registro-de-max-pollo-en-la-superindustria-por-riesgo-de-confusion-4401254\">https:\/\/www.asuntoslegales.com.co\/pleitos\/mac-pollo-freno-el-registro-de-max-pollo-en-la-superindustria-por-riesgo-de-confusion-4401254<\/a><\/p>\n\n\n\n<p>#propiedadintelectual #marcas #pleitosdemarcas&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Los signos enfrentados carecen de distintividad al compartir similitudes ortogr\u00e1ficas y fon\u00e9ticas, y ofrecen los mismos servicios empresariales. El ciudadano Carlos Javier [&hellip;]<\/p>","protected":false},"author":7,"featured_media":14265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mac Pollo fren\u00f3 el registro de Max Pollo en la Superindustria por riesgo de confusi\u00f3n - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/mac-pollo-freno-el-registro-de-max-pollo-en-la-superindustria-por-riesgo-de-confusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mac Pollo fren\u00f3 el registro de Max Pollo en la Superindustria por riesgo de confusi\u00f3n - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"Los signos enfrentados carecen de distintividad al compartir similitudes ortogr\u00e1ficas y fon\u00e9ticas, y ofrecen los mismos servicios empresariales. 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