{"id":16113,"date":"2026-09-02T07:51:08","date_gmt":"2026-09-02T12:51:08","guid":{"rendered":"https:\/\/provimarcas.com\/?p=16113"},"modified":"2026-09-02T07:51:37","modified_gmt":"2026-09-02T12:51:37","slug":"caso-empresarial-detras-del-retiro-temporal-de-hidralyte-del-mercado-por-orden-de-la-sic","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/caso-empresarial-detras-del-retiro-temporal-de-hidralyte-del-mercado-por-orden-de-la-sic\/","title":{"rendered":"CASO EMPRESARIAL DETR\u00c1S DEL RETIRO TEMPORAL DE HIDRALYTE DEL MERCADO POR ORDEN DE LA SIC"},"content":{"rendered":"

\u201cLa controversia lleg\u00f3 a la SIC luego de que Pisa Farmac\u00e9utica de Colombia, fabricante de Electrolit, presentara una demanda contra Quala por presuntos actos de competencia desleal. La compa\u00f1\u00eda sostuvo que Hidralyte incorporaba elementos de presentaci\u00f3n que pod\u00edan generar confusi\u00f3n con su producto, por lo que solicit\u00f3 la adopci\u00f3n de medidas cautelares. La decisi\u00f3n se conoci\u00f3 en los primeros d\u00edas de julio. Mediante el Auto 74750 del 8 de julio de 2026, la Delegatura para Asuntos Jurisdiccionales acept\u00f3 la cauci\u00f3n presentada por Pisa y orden\u00f3 hacer efectivas las medidas cautelares que hab\u00edan sido anunciadas previamente el 25 de febrero<\/em>.\u201d<\/p>\n\n\n\n

Entre las \u00f3rdenes impartidas, la SIC dispuso que Quala suspenda la fabricaci\u00f3n, importaci\u00f3n, exportaci\u00f3n, distribuci\u00f3n, comercializaci\u00f3n, promoci\u00f3n y publicidad de Hidralyte en su presentaci\u00f3n actual, adem\u00e1s de retirar del mercado las unidades disponibles y cesar el uso de los elementos del empaque. La autoridad otorg\u00f3 a la empresa un plazo de dos meses para cumplir las medidas cautelares. Aunque la decisi\u00f3n implica el retiro temporal de Hidralyte, el proceso por presunta competencia desleal continuar\u00e1 hasta que la SIC emita un fallo de fondo.<\/p>\n\n\n\n

El proceso contra Quala contin\u00faa<\/p>\n\n\n\n

Aunque la SIC orden\u00f3 el retiro temporal de Hidralyte como medida cautelar, el proceso por presunta competencia desleal a\u00fan no ha concluido y ser\u00e1 la autoridad la que determine si existi\u00f3 o no una infracci\u00f3n. Carlos Amaya explic\u00f3 que este tipo de medidas buscan suspender de forma provisional la conducta cuestionada para evitar posibles da\u00f1os mientras avanza el litigio y garantizar la efectividad de una eventual sentencia, por lo que no constituyen una decisi\u00f3n definitiva sobre el fondo del caso ni anticipan el sentido del fallo que deber\u00e1 emitir la Superintendencia una vez concluya el an\u00e1lisis de las pruebas de ambas partes.<\/p>\n\n\n\n

Informaci\u00f3n tomada de La Rep\u00fablica: https:\/\/www.larepublica.co\/empresas\/el-caso-empresarial-detras-del-retiro-temporal-de-hidralyte-del-mercado-por-orden-de-la-sic-4441420<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u201cLa controversia lleg\u00f3 a la SIC luego de que Pisa Farmac\u00e9utica de Colombia, fabricante de Electrolit, presentara una demanda contra Quala por presuntos actos de competencia desleal. La […]<\/p>","protected":false},"author":7,"featured_media":16115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"\nCASO EMPRESARIAL DETR\u00c1S DEL RETIRO TEMPORAL DE HIDRALYTE DEL MERCADO POR ORDEN DE LA SIC - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/caso-empresarial-detras-del-retiro-temporal-de-hidralyte-del-mercado-por-orden-de-la-sic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASO EMPRESARIAL DETR\u00c1S DEL RETIRO TEMPORAL DE HIDRALYTE DEL MERCADO POR ORDEN DE LA SIC - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"\u201cLa controversia lleg\u00f3 a la SIC luego de que Pisa Farmac\u00e9utica de Colombia, fabricante de Electrolit, presentara una demanda contra Quala por presuntos actos de competencia desleal. 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