{"id":16128,"date":"2026-09-02T08:24:24","date_gmt":"2026-09-02T13:24:24","guid":{"rendered":"https:\/\/provimarcas.com\/?p=16128"},"modified":"2026-09-02T08:24:25","modified_gmt":"2026-09-02T13:24:25","slug":"minagricultura-no-freno-a-la-marca-paneladaya-en-la-superindustria-y-comercio","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/minagricultura-no-freno-a-la-marca-paneladaya-en-la-superindustria-y-comercio\/","title":{"rendered":"MINAGRICULTURA NO FREN\u00d3 A LA MARCA PANELADAY\u00c1 EN LA SUPERINDUSTRIA Y COMERCIO"},"content":{"rendered":"<p>\u201c<em>El&nbsp;Ministerio de Agricultura&nbsp;se opuso al&nbsp;<u>registro<\/u>&nbsp;al considerar que la marca pod\u00eda inducir a enga\u00f1o al consumidor y que la expresi\u00f3n \u201cPanelada\u201d estaba relacionada con una pr\u00e1ctica y expresi\u00f3n tradicional de las comunidades campesinas colombianas.<\/em>.\u201d<\/p>\n\n\n\n<p>Entre sus argumentos, la entidad sostuvo que el uso del t\u00e9rmino pod\u00eda llevar a los consumidores a creer que se trataba de panela o de un producto vinculado directamente con las pr\u00e1cticas tradicionales de producci\u00f3n del campesinado panelero. Adem\u00e1s, cuestion\u00f3 la composici\u00f3n de productos comercializados bajo la expresi\u00f3n \u201cPanelada\u201d. Sin embargo, la Direcci\u00f3n de Signos Distintivos de la SIC concluy\u00f3 que el signo PaneLadaY\u00e1 no generaba una distorsi\u00f3n sobre las caracter\u00edsticas reales de los productos que pretend\u00eda identificar. La entidad se\u00f1al\u00f3 que un consumidor podr\u00eda entender \u201cPanelada\u201d como una bebida a base de panela, sin que esto implique necesariamente que est\u00e9 compuesta exclusivamente por este ingrediente.<\/p>\n\n\n\n<p>La Superindustria tambi\u00e9n descart\u00f3 que existieran pruebas suficientes para considerar que \u201cPanelada\u201d fuera una expresi\u00f3n inventada por una comunidad campesina espec\u00edfica o que constituyera una manifestaci\u00f3n cultural atribuible exclusivamente a una comunidad local. Por ello, la entidad consider\u00f3 inaplicable la causal de irregistrabilidad relacionada con la protecci\u00f3n de expresiones culturales de comunidades locales y precis\u00f3 que, por su car\u00e1cter evocativo, el t\u00e9rmino \u201cPanelada\u201d es de libre uso para aludir a productos con caracter\u00edsticas relacionadas con bebidas a base de panela.<\/p>\n\n\n\n<p>Finalmente, mediante la Resoluci\u00f3n 65634 del 21 de agosto de 2026, la SIC declar\u00f3 infundada la oposici\u00f3n del Ministerio de Agricultura y concedi\u00f3 el registro de la marca mixta PaneLadaY\u00e1 a Quala.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de: <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/minagricultura-no-freno-a-la-marca-paneladaya-en-la-sic-4466600\">https:\/\/www.asuntoslegales.com.co\/pleitos\/minagricultura-no-freno-a-la-marca-paneladaya-en-la-sic-4466600<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cEl&nbsp;Ministerio de Agricultura&nbsp;se opuso al&nbsp;registro&nbsp;al considerar que la marca pod\u00eda inducir a enga\u00f1o al consumidor y que la expresi\u00f3n \u201cPanelada\u201d estaba relacionada [&hellip;]<\/p>","protected":false},"author":7,"featured_media":16129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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