{"id":17386,"date":"2026-10-14T09:33:02","date_gmt":"2026-10-14T14:33:02","guid":{"rendered":"https:\/\/provimarcas.com\/?p=17386"},"modified":"2026-10-14T10:21:05","modified_gmt":"2026-10-14T15:21:05","slug":"ralph-lauren-no-freno-a-polo-orange-generation-ante-la-superindustria","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/ralph-lauren-no-freno-a-polo-orange-generation-ante-la-superindustria\/","title":{"rendered":"RALPH LAUREN NO FREN\u00d3 A POLO ORANGE GENERATION ANTE LA SUPERINDUSTRIA"},"content":{"rendered":"<p>La SIC concluy\u00f3 que Polo Orange Generation tiene diferencias suficientes frente a las marcas de Ralph Lauren y permiti\u00f3 su registro.<\/p>\n\n\n\n<p>La Superintendencia de Industria y Comercio, SIC, declar\u00f3 infundada la oposici\u00f3n presentada por The Polo \/ Lauren Company contra la solicitud de registro de la marca mixta Polo Orange Generation, presentada por Genaro Torres Zabala.<\/p>\n\n\n\n<p>La solicitud fue presentada para distinguir productos y servicios de las clases 25 y 35 de la Clasificaci\u00f3n Internacional de Niza. La primera corresponde a prendas de vestir, calzado y otros art\u00edculos de moda, mientras que la segunda comprende servicios de compra y venta minorista y mayorista de estos productos, adem\u00e1s de art\u00edculos como perfumes y fragancias.<\/p>\n\n\n\n<p>The Polo \/ Lauren Company, titular de distintas marcas que incluyen expresiones como Polo y Polo Ralph Lauren, present\u00f3 oposici\u00f3n en ambas clases. La compa\u00f1\u00eda argument\u00f3 que el signo solicitado pod\u00eda generar riesgo de confusi\u00f3n o asociaci\u00f3n con su familia de marcas, debido a la coincidencia en el t\u00e9rmino \u201cPolo\u201d y a las caracter\u00edsticas gr\u00e1ficas del signo.<\/p>\n\n\n\n<p>Por su parte, el solicitante sostuvo que la palabra \u201cPolo\u201d era un elemento de uso com\u00fan en el mercado de prendas de vestir y que la marca deb\u00eda analizarse como un conjunto, incluyendo sus elementos gr\u00e1ficos y denominativos. En particular, se\u00f1al\u00f3 que el signo solicitado incorpora la silueta de un conejo y las expresiones \u201cOrange Generation\u201d, elementos que, seg\u00fan su argumento, permit\u00edan diferenciarlo de las marcas de Ralph Lauren.<\/p>\n\n\n\n<p>La entidad concluy\u00f3 que, al analizar los signos de manera integral, exist\u00edan diferencias suficientes desde los aspectos visual, fon\u00e9tico y conceptual para permitir su coexistencia en el mercado.<\/p>\n\n\n\n<p>Con esta decisi\u00f3n, la Superintendencia de Industria y Comercio, SIC, declar\u00f3 infundadas las oposiciones presentadas por The Polo \/ Lauren Company en las clases 25 y 35 y concedi\u00f3 el registro de Polo Orange Generation a Genaro Torres Zabala.<\/p>\n\n\n\n<p>Informaci\u00f3n tomada de Asuntos Legales:  <a href=\"https:\/\/www.asuntoslegales.com.co\/pleitos\/ralph-lauren-no-freno-a-polo-orange-generation-ante-la-superindustria-4495923\">https:\/\/www.asuntoslegales.com.co\/pleitos\/ralph-lauren-no-freno-a-polo-orange-generation-ante-la-superindustria-4495923<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/Polo Orange Generation\">PoloOrangeGeneration<\/a>  <a href=\"http:\/\/SUPERINDUSTRIA\">SUPERINDUSTRIA<\/a>  <a href=\"http:\/\/MODA\">MODA<\/a>  <a href=\"http:\/\/Marcas\">Trademarks<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La SIC concluy\u00f3 que Polo Orange Generation tiene diferencias suficientes frente a las marcas de Ralph Lauren y permiti\u00f3 su registro. La [&hellip;]<\/p>","protected":false},"author":7,"featured_media":17388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RALPH LAUREN NO FREN\u00d3 A POLO ORANGE GENERATION ANTE LA SUPERINDUSTRIA - Provimarcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/ralph-lauren-no-freno-a-polo-orange-generation-ante-la-superindustria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RALPH LAUREN NO FREN\u00d3 A POLO ORANGE GENERATION ANTE LA SUPERINDUSTRIA - Provimarcas\" \/>\n<meta property=\"og:description\" content=\"La SIC concluy\u00f3 que Polo Orange Generation tiene diferencias suficientes frente a las marcas de Ralph Lauren y permiti\u00f3 su registro. 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