{"id":2751,"date":"2022-11-04T13:22:07","date_gmt":"2022-11-04T13:22:07","guid":{"rendered":"https:\/\/provimarcas.com\/?p=2751"},"modified":"2022-11-21T13:49:41","modified_gmt":"2022-11-21T13:49:41","slug":"politica-de-proteccion-de-datos","status":"publish","type":"post","link":"https:\/\/provimarcas.com\/en\/politica-de-proteccion-de-datos\/","title":{"rendered":"Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa."},"content":{"rendered":"<p>La Superintendencia de Industria y Comercio, en su rol de autoridad nacional de Datos Personales, abri\u00f3 investigaci\u00f3n a la empresa <strong>AVIANCA S.A.<\/strong>, propietaria de la aplicaci\u00f3n de Android \u201cAVIANCA\u201d, al evidenciar, de manera preliminar, que mediante dicha aplicaci\u00f3n se recolectan datos personales utilizando mecanismos considerados ileg\u00edtimos puesto que, sin la autorizaci\u00f3n expresa, previa e informada de los titulares usuarios del aplicativo, y sin informar la finalidades espec\u00edficas no se deber\u00eda recolectar y tratar esa informaci\u00f3n.<\/p>\n<p>La Superintendencia de Industria y Comercio determin\u00f3 preliminarmente que la aplicaci\u00f3n Android \u201cAVIANCA utiliza tecnolog\u00edas para perfilar a los ciudadanos, incluyendo la geolocalizaci\u00f3n en tiempo real, y la activaci\u00f3n inadvertida de permisos del dispositivo que le permite a AVIANCA acceder a la agenda de contactos del dispositivo, c\u00e1mara, GPS, lectura y escritura de la memoria externa del dispositivo, entre otras, caracter\u00edsticas que son consideradas peligrosas, vulnerando presuntamente los deberes contenidos para los Responsables y los derechos de los titulares contenidos en la Ley 1581 de 2012.<\/p>\n<p>La apertura de la investigaci\u00f3n en menci\u00f3n, tiene como fundamento el informe t\u00e9cnico forense adelantado de oficio por parte de la Superintendencia de Industria y Comercio sobre el aplicativo de Avianca en su versi\u00f3n 7.0.15 para el sistema operativo Android de Google.<\/p>\n<p>De llegarse a comprobar la violaci\u00f3n al R\u00e9gimen de Protecci\u00f3n de Datos Personales, la citada empresa podr\u00eda ser sancionada con multas hasta por 2.000 S.M.L.V. y\/ o la suspensi\u00f3n de las actividades de tratamiento de datos personales o el cierre inmediato y definitivo de la operaci\u00f3n que involucre el tratamiento de datos sensibles.<\/p>\n<p>Contra la decisi\u00f3n mencionada no procede recurso alguno.<\/p>\n<p>Informaci\u00f3n tomada de la SIC.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Superintendencia de Industria y Comercio, en su rol de autoridad nacional de Datos Personales, abri\u00f3 investigaci\u00f3n a la empresa AVIANCA S.A., [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.<\/title>\n<meta name=\"description\" content=\"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provimarcas.com\/en\/politica-de-proteccion-de-datos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.\" \/>\n<meta property=\"og:description\" content=\"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/provimarcas.com\/en\/politica-de-proteccion-de-datos\/\" \/>\n<meta property=\"og:site_name\" content=\"Provimarcas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/provimarcas\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T13:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T13:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danielp@pacifica.co\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danielp@pacifica.co\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/\"},\"author\":{\"name\":\"Danielp@pacifica.co\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/person\/1e810151e7502eea3a9e4d5682fa3492\"},\"headline\":\"Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.\",\"datePublished\":\"2022-11-04T13:22:07+00:00\",\"dateModified\":\"2022-11-21T13:49:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\/\/provimarcas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg\",\"articleSection\":[\"Espa\u00f1ol\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/\",\"url\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/\",\"name\":\"Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.\",\"isPartOf\":{\"@id\":\"https:\/\/provimarcas.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg\",\"datePublished\":\"2022-11-04T13:22:07+00:00\",\"dateModified\":\"2022-11-21T13:49:41+00:00\",\"description\":\"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...\",\"breadcrumb\":{\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage\",\"url\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg\",\"contentUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg\",\"width\":400,\"height\":267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/provimarcas.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/provimarcas.com\/#website\",\"url\":\"https:\/\/provimarcas.com\/\",\"name\":\"Provimarcas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/provimarcas.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/provimarcas.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/provimarcas.com\/#organization\",\"name\":\"Provimarcas\",\"url\":\"https:\/\/provimarcas.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/09\/ingles_mobile-provimarcas.jpg\",\"contentUrl\":\"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/09\/ingles_mobile-provimarcas.jpg\",\"width\":480,\"height\":420,\"caption\":\"Provimarcas\"},\"image\":{\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/provimarcas\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/person\/1e810151e7502eea3a9e4d5682fa3492\",\"name\":\"Danielp@pacifica.co\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/provimarcas.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64cb43e45afd9efe9ee51dec0d6c7478?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64cb43e45afd9efe9ee51dec0d6c7478?s=96&d=mm&r=g\",\"caption\":\"Danielp@pacifica.co\"},\"sameAs\":[\"https:\/\/provimarcas.com\"],\"url\":\"https:\/\/provimarcas.com\/en\/author\/danielppacifica-co\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.","description":"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/provimarcas.com\/en\/politica-de-proteccion-de-datos\/","og_locale":"en_US","og_type":"article","og_title":"Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.","og_description":"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...","og_url":"https:\/\/provimarcas.com\/en\/politica-de-proteccion-de-datos\/","og_site_name":"Provimarcas","article_publisher":"https:\/\/www.facebook.com\/provimarcas","article_published_time":"2022-11-04T13:22:07+00:00","article_modified_time":"2022-11-21T13:49:41+00:00","og_image":[{"width":400,"height":267,"url":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg","type":"image\/jpeg"}],"author":"Danielp@pacifica.co","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Danielp@pacifica.co","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#article","isPartOf":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/"},"author":{"name":"Danielp@pacifica.co","@id":"https:\/\/provimarcas.com\/#\/schema\/person\/1e810151e7502eea3a9e4d5682fa3492"},"headline":"Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.","datePublished":"2022-11-04T13:22:07+00:00","dateModified":"2022-11-21T13:49:41+00:00","mainEntityOfPage":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/"},"wordCount":317,"publisher":{"@id":"https:\/\/provimarcas.com\/#organization"},"image":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage"},"thumbnailUrl":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg","articleSection":["Espa\u00f1ol"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/","url":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/","name":"Provimarcas - Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa.","isPartOf":{"@id":"https:\/\/provimarcas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage"},"image":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage"},"thumbnailUrl":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg","datePublished":"2022-11-04T13:22:07+00:00","dateModified":"2022-11-21T13:49:41+00:00","description":"Toda aplicaci\u00f3n mediante la cual se recolecten datos personales, debe hacerse con la autorizaci\u00f3n expresa del tercero, ya que de otra mane...","breadcrumb":{"@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#primaryimage","url":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg","contentUrl":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/11\/notic_25.jpg","width":400,"height":267},{"@type":"BreadcrumbList","@id":"https:\/\/provimarcas.com\/politica-de-proteccion-de-datos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/provimarcas.com\/"},{"@type":"ListItem","position":2,"name":"Importancia de adoptar una pol\u00edtica de protecci\u00f3n de datos sin importar lo grande o peque\u00f1a que sea la empresa."}]},{"@type":"WebSite","@id":"https:\/\/provimarcas.com\/#website","url":"https:\/\/provimarcas.com\/","name":"Provimarcas","description":"","publisher":{"@id":"https:\/\/provimarcas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/provimarcas.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/provimarcas.com\/#organization","name":"Provimarcas","url":"https:\/\/provimarcas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/provimarcas.com\/#\/schema\/logo\/image\/","url":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/09\/ingles_mobile-provimarcas.jpg","contentUrl":"https:\/\/provimarcas.com\/wp-content\/uploads\/2022\/09\/ingles_mobile-provimarcas.jpg","width":480,"height":420,"caption":"Provimarcas"},"image":{"@id":"https:\/\/provimarcas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/provimarcas"]},{"@type":"Person","@id":"https:\/\/provimarcas.com\/#\/schema\/person\/1e810151e7502eea3a9e4d5682fa3492","name":"Danielp@pacifica.co","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/provimarcas.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64cb43e45afd9efe9ee51dec0d6c7478?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64cb43e45afd9efe9ee51dec0d6c7478?s=96&d=mm&r=g","caption":"Danielp@pacifica.co"},"sameAs":["https:\/\/provimarcas.com"],"url":"https:\/\/provimarcas.com\/en\/author\/danielppacifica-co\/"}]}},"_links":{"self":[{"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/posts\/2751"}],"collection":[{"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":1,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"predecessor-version":[{"id":2753,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/posts\/2751\/revisions\/2753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/media\/2752"}],"wp:attachment":[{"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/provimarcas.com\/en\/wp-json\/wp\/v2\/tags?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}