SUPER BOWL BRAND PROTECTION; TASER’S YELLOW STRATEGY; KUAISHOU COUNTERFEITING FINE; AND MUCH MORE

From the USPTO defending its BOARD OF PEACE filings to fashion fakes failing safety standards, here’s what shaped the IP landscape this week.
This Week’s Must-Read
How do you protect a brand like the Super Bowl? (5 February)
Major events can generate huge brand value, but it can be a “double-edged sword” for organisers, who need a robust sponsorship and enforcement strategy.
In-House Perspectives
How TASER-owner Axon is making a shade of yellow “the brand itself” (2 February)

Axon Enterprises is leveraging non‑traditional trademarks to cement its signature yellow as a trusted symbol of TASER technology, safety and brand identity.

Platform Radar
China regulator hits Kuaishou e-commerce unit with $3.8 million fine over counterfeits (6 February)

China’s market regulator has fined Kuaishou’s e‑commerce unit Rmb26.7 million for failing to act on trademark infringement, prompting renewed warnings for brand owners as the live‑selling platform pledges to tighten compliance.

Whatnot brings live selling to the UK: what brand protectors need to know (2 February)

Offering name brands at discounted prices, auction platform Whatnot introduces the livestream auction model to Western shoppers.

AAFA study finds 41% of fake fashion products failed US safety standards (6 February)

Nearly half of counterfeit fashion items tested by the American Apparel & Footwear Association failed safety standards, with a significant share sold or promoted via Meta-owned platforms, fuelling calls for online marketplaces to be held to the same accountability as physical retailers.

From the Courts
China IP Court sees rising damages and more foreign disputes (3 February)

The number of cases involving foreign parties at the China IP Court is growing, accounting for 10% of the total caseload.

Behind the Data
Electronics and fashion stock increases outweigh software declines to take WTR Brand Elite to new height (4 February)

The WTR Brand Elite stock index hits a new high, despite cybersecurity and AI fears triggering sharp swings in auto and tech stocks.

Brand Protection Intelligence
New York Times WORDLE win; Indian firm name U-turn; Olympic skater music upset (6 February)

Five bite-sized news updates from the week also feature Glenfiddich, PIPCU and Sky.

Are trademark and brand protection converging? (7 February)

As accelerating digitisation, regulatory shifts and AI disruption reshape the risk landscape, trademark and brand protection must become a continuous, intelligence‑led discipline to keep pace.

Government & Policy
USPTO defends BOARD OF PEACE trademarks, citing bad-faith actors and cybersquatting(5 February)

Question marks arise after USPTO files trademark applications relating to the Trump administration’s Board of Peace initiative.

What the EU-Mercosur agreement means for Brazilian IP (2 February)

The IP implications of the recently signed agreement represent wider opportunities for growth for both sides, as well as greater internationalisation of standards.

Innovation at Brazilian INPI: spotlight on non-core tools and services (5 February)

The president of the Brazilian National Institute of Industrial Property writes exclusively about the innovative tools and services that the agency currently offers – and those in the works.

JPO ends physical certificates; Sudan resumes trademark operations (4 February)

The latest IP office news also includes updates from China, India, South Korea, the United States and Venezuela.

Legislation and policy watch: January 2026 (3 February)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

Information take from: https://www.worldtrademarkreview.com/article/super-bowl-brand-protection-tasers-yellow-strategy-kuaishou-counterfeiting-fine-and-much-more