COLUMBIA V. COLUMBIA: A TRADEMARK CLASH BETWEEN EDUCATION AND APPAREL

“At its core, the dispute between Columbia Sportswear and Columbia University is about how entities that coexist under a shared term must adhere to clearly defined boundaries, both contractually and in the marketplace, to avoid consumer confusion.”
Tomado de Trademark Law Magazine : https://trademarklawyermagazine.com/columbia-v-columbia-a-trademark-clash-between-education-and-apparel/