ICONIX V. DREAM PAIRS: LOGO ON FOOTBALL BOOTS ‘CONFUSINGLY SIMILAR’ TO UMBRO LOGO
The likelihood of confusion is fundamental to UK trademark law and the laws of many other countries worldwide. Usually, we’re comparing marks as they appear on the register, and forming opinions on whether two marks are likely to be confused with one another is second nature for IP lawyers. We don’t tend to consider how a mark might look when applied to products if it’s distorted, seen at an angle, from above, and so on.
However, the recent UK infringement case of Iconix Luxembourg Holdings SARL v. Dream Pairs Europe Inc & Anor [2024] EWCA contemplates this point, as argued by Iconix, the owner of the well-known Umbro logo.
Information taken from The trademarks lawyer
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