ARRIGONI GROUP TO UNVEIL BRAND REFRESH AT FRUIT LOGISTICA
Rebranding reflects an increasingly integrated and international Group, driven by innovation and sustainability
Italy’s Arrigoni Group has undergone a brand refresh encompassing the group logo and those of its subsidiaries: Arrigoni France, Artes and Lirsa.
The company said the move is designed to standardise and bring greater consistency to the group’s communication across global markets, while remaining faithful to its core founding values.
The launch will take place at this year’s Fruit Logistica, where the stand design (Stand B-32, Hall 3.1) will mark a high-profile debut of this new brand identity.
The rebranding stems from the need to build a unified brand system where each company retains its own distinctiveness, while staying fully aligned with the Arrigoni Group ecosystem. From today, each company will use its own dedicated logo while continuing to display it alongside the Group logo to emphasise its membership of a shared, solid and structured organisation.
“This rebranding doesn’t change who we are, but how we present ourselves,” said sales director Patrizia Giuliani. “We want to strengthen our identity as a single system, adding value to the expertise of each individual entity and offering customers even more comprehensive support, defined by quality, research and sustainability.”
Within the new brand architecture, Arrigoni Group said it is seeking to establish itself as the umbrella brand and the focal point of the entire industrial ecosystem. “It serves as the voice for the ‘Beyond Protection’ vision, which encapsulates our role as an innovative technological partner for agriculture and industry,” the company said.
“The new visual system does not represent a break from the past, but rather a natural evolution. Products, ideals and values remain unchanged: research, quality, innovation and sustainability continue to sit at the heart of the Arrigoni Group strategy.”
Arrigoni has been a leading provider of technical textile applications for more than 60 years. The company develops advanced solutions for agriculture that contribute to crop protection, optimising water use, reducing pesticide usage and maximising product durability.
Information take from Fruitnet:
#brand #fruit #Vegetables
Spanish